Proudly British-owned and designed, Sekonda has cemented itself as a true British icon, creating watches that stand the test of time. With a heritage built on precision and innovation, we continue to push boundaries and deliver timeless designs for every wrist and every occasion.
OUR BRAND.
We sell over a million watches each year by making the latest trends accessible and affordable. From classic designs to bold smart watches packed with cutting-edge features, our collection blends style with innovation to suit every lifestyle.
Every Sekonda watch includes a 2-year guarantee, a rigorous 21-step quality check, and expert in-house repairs—because your watch deserves the best care.
OUR COMMUNITY.
At Sekonda, community is at the heart of everything we do. We celebrate our supporters through events for new product launches, bringing us together in gratitude for your continued love and support. We engage with our customers online every day - liking, commenting, and appreciating your social media posts. Your support inspires us to keep innovating and creating products you’ll love. Thank you for being an incredible part of the Sekonda family. Your loyalty fuels our growth and evolution!
THE PERFECT GIFT.
All Sekonda watches are packaged in a recyclable clear plastic bag inside our new branded Sekonda watch pouch and protected with a recyclable outer postage box.
Whether you're gifting a Sekonda watch or treating yourself, elevate the experience with one of our luxury watch rolls – the perfect finishing touch.